IBERIA REBRAND

While the logo remained untouched, the

overall visual system needed a fresh,

modern approach aligned with the current context and evolving customer expectations.

Working closely with the in-house design team and developed in collaboration with brand agency MADRENOHAYMASQUEUNA, we

developed a renewed identity grounded

in typographic refinement, a new

iconographic system, refreshed color

palette, graphic structure, and

photographic direction.
 

Our goal was to build a cohesive and

contemporary brand experience while

preserving the essence of Iberia’s legacy.