PRIDE 

As part of Iberia’s ongoing commitment

to diversity and inclusion, I’ve

been leading the art direction and

visual development for the upcoming

Pride 2025 campaign, set to launch

this summer.

Working closely with the design team,

I translated the initial concept into

compelling graphic proposals, which

were presented to the Marketing Director

and the Brand team for validation.
 

The project demanded a careful balance

between emotional impact, brand

consistency, and genuine representation

of the LGBTQIA+ community.
 

Currently in its final phase, the campaign

has involved cross-functional

collaboration across marketing, brand,

and creative teams. My role has focused

on defining the visual narrative, aligning

creative decisions with both the brand’s

strategic vision and the campaign’s

inclusive message.